CritterCoin: Addressing Teacher Onboarding

UX Strategy

Research

Marketing

At RedCritter, I enhanced CritterCoin’s user experience by solving onboarding challenges and increasing adoption. I crafted a digital media strategy that brought in 300K new users and boosted sales.

CritterCoin: Addressing Teacher Onboarding

UX Strategy

Research

Marketing

At RedCritter, I enhanced CritterCoin’s user experience by solving onboarding challenges and increasing adoption. I crafted a digital media strategy that brought in 300K new users and boosted sales.

CritterCoin: Addressing Teacher Onboarding

UX Strategy

Research

Marketing

At RedCritter, I enhanced CritterCoin’s user experience by solving onboarding challenges and increasing adoption. I crafted a digital media strategy that brought in 300K new users and boosted sales.

Client

RedCritter Corp.

External Links

Website

Role

Product Marketing

Specialist

YouTube

Date

Jun '23 - Aug '24

Instagram

Product Overview

Motivating Students to Be Great

CritterCoin is a gamified classroom management tool. Teachers have the ability to:

  • Award students with digital coins for behavior and academics.

  • Sort students into houses (similar to Harry Potter).

  • Manage purchases from their digital reward store.

My Role

Creating Clarity for Teachers

For over a year, I tackled onboarding and user adoption for this fast-growing startup. On our humble team of 3, I worked closely with stakeholders and developers—implementing new strategies to inform users about CritterCoin’s features, streamline onboarding processes, and increase overall product engagement.

My Role

Creating Clarity for Teachers

For over a year, I tackled onboarding and user adoption for this fast-growing startup. On our humble team of 3, I worked closely with stakeholders and developers—implementing new strategies to inform users about CritterCoin’s features, streamline onboarding processes, and increase overall product engagement.

My Role

Creating Clarity for Teachers

For over a year, I tackled onboarding and user adoption for this fast-growing startup. On our humble team of 3, I worked closely with stakeholders and developers—implementing new strategies to inform users about CritterCoin’s features, streamline onboarding processes, and increase overall product engagement.

The Problem

Barriers to Effective Use

On average Red Critter ships a new feature every 3 weeks. Educators encountered several hurdles in adopting the platform effectively. Many teachers were:

The Problem

Barriers to Effective Use

On average Red Critter ships a new feature every 3 weeks. Educators encountered several hurdles in adopting the platform effectively. Many teachers were:

The Problem

Barriers to Effective Use

On average Red Critter ships a new feature every 3 weeks. Educators encountered several hurdles in adopting the platform effectively. Many teachers were:

Unsure about the onboarding process. When coming to the dashboard, there is no indication of where to begin.

Experienced challenges to integrating the tools like attendance and timers into their existing workflows.

Research

Refining Digital Strategy with Educator Feedback

Through user feedback, demo calls, and attending local educator events, CritterCoin was lacking clear and relatable messaging when it comes to onboarding.

Research

Refining Digital Strategy with Educator Feedback

Through user feedback, demo calls, and attending local educator events, CritterCoin was lacking clear and relatable messaging when it comes to onboarding.

Research

Refining Digital Strategy with Educator Feedback

Through user feedback, demo calls, and attending local educator events, CritterCoin was lacking clear and relatable messaging when it comes to onboarding.

Ideation

Content Integrtion with the Product

After identifying a gap in user onboarding, I collaborated with developers to integrate helpful content directly into the platform. This addition improved the onboarding experience, leading to a 60% increase in users compared to the previous year.

Ideation

Content Integrtion with the Product

After identifying a gap in user onboarding, I collaborated with developers to integrate helpful content directly into the platform. This addition improved the onboarding experience, leading to a 60% increase in users compared to the previous year.

Ideation

Content Integrtion with the Product

After identifying a gap in user onboarding, I collaborated with developers to integrate helpful content directly into the platform. This addition improved the onboarding experience, leading to a 60% increase in users compared to the previous year.

August User Growth

  • 2022: 187 users

  • 2023: 259 users

  • Yearly Percentage Increase: 38.50%

September User Growth

  • 2022: 665 users

  • 2023: 1,295 users

  • Yearly Percentage Increase: 94.74%

October User Growth

  • 2022: 2,351 users

  • 2023: 3,825 users

  • Yearly Percentage Increase: 62.70%

Testing

Fine-Tuning Content with A/B Testing

With content driving user retention, I began creating additional YouTube videos to highlight more useful features of our product. While producing and editing directly on YouTube wasn't the most visually and audibily polished, it provided a valuable opportunity to refine our digital strategy.

Testing

Fine-Tuning Content with A/B Testing

With content driving user retention, I began creating additional YouTube videos to highlight more useful features of our product. While producing and editing directly on YouTube wasn't the most visually and audibily polished, it provided a valuable opportunity to refine our digital strategy.

Testing

Fine-Tuning Content with A/B Testing

With content driving user retention, I began creating additional YouTube videos to highlight more useful features of our product. While producing and editing directly on YouTube wasn't the most visually and audibily polished, it provided a valuable opportunity to refine our digital strategy.

Final Design

Content-Driven Success: 300K New Users and Expanded Sales

As a result:

  • 80+ targeted videos addressing teacher pain points related to onboarding and product features.

  • Acquired 300,000 new users to the platform in 1 year.

  • Closed sales in premium modules from 8 to 29 schools.

Lessons Learned

Lessons Learned

Through my work on CritterCoin, I learned the value of aligning content with user needs and company goals while being creative. In the future, I’m excited to use these new skills to boost knowledge about products and boost user growth.

Lessons Learned

Lessons Learned

Through my work on CritterCoin, I learned the value of aligning content with user needs and company goals while being creative. In the future, I’m excited to use these new skills to boost knowledge about products and boost user growth.

Lessons Learned

Lessons Learned

Through my work on CritterCoin, I learned the value of aligning content with user needs and company goals while being creative. In the future, I’m excited to use these new skills to boost knowledge about products and boost user growth.